"Closing the Gap Between What Your Customers Value and
What You Say in Your Sales and Marketing"

Sales and marketing have significantly changed, driven by the       

advent of the internet and modern communications.

Old fashioned marketing approaches don't seem to work.

Join Nick Arvis and Ron Crabtree as they spell out the five most important steps to achieving marketing mastery.

1. Identify what prospects and customers value.
2. Understand your customers' buying processes.
3. Verify perceptions with surveys and interviews.
4. Communicate effectively - no meaningless platitudes, use only the messages your customers' value.
5. Implement effectively - great ideas are not enough.

You will learn how to differentiate yourself by making your marketing messages exactly right to get the business you deserve and to innovate to make yourselves stand out from competitors.

Hear how a home health care firm doubled sales in one year!

You will receive a complete set of materials to close the gap between what your customers value

and what you say in your sales and marketing;

        •  Eight podcasts designed to offer you flexibility and convenience

                                             •  Workbooks to use with the podcasts                                                                                              

Major corporations pay $1000 or more for similar seminars.

PAC is making this audio series available to you for only $79.

Learn how a life insurance company reversed a 15 year trend of declining sales and is now growing at a faster rate than ever before.

This eight part audio series will teach you:

      •  The marketing paradigm shift...and what it means to you             

      •  Two problems all marketers must deal with: inside reality versus outside perception

      •  How to uncover innovations that will set you apart

      •  How to hear the voice of your customer

      •  Techniques to achieve a deep understanding of what customers value

      •  Understand the buying continuum and hot buttons along the way

      •  Master the marketing process

A plastics manufacturing company doubled its sales leads!
This is just one of the real-life case studies
cited in this series.

Meet the Speakers...

Nick Arvis founded the Presidents Advisory Committee to provide the preeminent peer group experience to second-stage business owners across America. He has developed a unique set of tools to make it easy for business leaders to "work on their businesses not in their businesses."

Ron Crabtree is President of Meta Ops, a diversified consulting and training company that aligns great Inside Realities with Outside Perceptions. He is an internationally recognized expert in marketing, communications, business process improvement and change management. He has conducted training seminars for hundreds of organizations around the world.

PAC is making this audio series available to you for only $79.

Use the form below to access this valuable marketing seminar.